Technology Alone is Not Enough

In my conversation during the 20/20 Symposium with Matt Crowley, who works in the Manufacturing Design department at Apple, I was most interested in how he echoed Steve Job’s sentiments that technology alone wasn’t enough.

When introducing the iPad 2 Steve Job’s said, “It is in Apple’s DNA that technology alone is not enough—it’s technology married with liberal arts, married with the humanities, that yields us the results that make our heart sing.” He seemed to being saying the best ideas and most innovative products emerge from the intersection of technology and the humanities.

When I asked Matt in what capacity the liberal arts and humanities have impacted his role as a designer, he said that it’s been essential. From his experience, you can’t design technology for people unless you understand the unique culture and history of the people you are designing something for. One needs to start out taking an anthropological approach by asking questions and observing. An anthropological perspective, combined with training in the humanities, create a synergy that isn’t possible by technological training alone.

With all the talk about the importance coding, and the decline in the arts and humanities majors, it seems vital to reiterate that one of the most iconic technology companies is a result of the convergence of technology and art. So, are there merits to learning coding? Absolutely. But your coding will be taken to new heights if it’s immersed in art history, literature, philosophy and performing arts.